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Trade Marketing Manager, Portland, OR
Posted 01/08/2010
Job Description
Craft Brewers Alliance, Inc. representing high quality hand crafted beers with a portfolio from Widmer Brothers Brewing Company, Redhook Ale Brewery and Kona Brewing Co. has an immediate opening for a Trade Marketing Manager located in Portland, OR. This position reports to the Director, Field Marketing and is responsible for extending and customizing national brand plans to account specific programming that reflects the channel strategies set forth by National Retail Sales; collaborates with National Retail Sales and the Brand Team to develop annual and trimester account specific and general market plans; ensures brand objectives and messaging is carried through every initiative, including brand specific promotions and programming.
Summary
• Support the Company’s mission statement and corporate values.
• Collaborate with Brand teams, Field Marketing and NRS team to develop annual and trimester marketing plans, including customization of national programs, development of new programming, sales materials, POS, coupons, etc. by geography, customer or channel.
• The Marketing Manager will develop new programming and strengthen current programming then measure the results to understand what worked and what needs to change.
• Act as lead in execution of programs, providing single point of contact with revenue management, merchandising, and coupon team
• Work with Brand Team and NRS to ensure all critical account timelines for new products, programs and any marketing information are met
• Extensive knowledge of the beer retail environment
• Evaluation of programs within legal and regulatory limitations of region
• Implement national account level annual planning process including category analysis, opportunity assessment and past program analysis
• Implement trade marketing strategy that will determine resource allocation
• Produce account specific marketing activities
• Ensure wholesaler engagement and help drive field level 'ownership'
• Attend buyer level calls and relevant wholesaler meetings
• Develop marketing presentations and selling tools to help with field execution of marketing plan
• Provide market feedback and needs to Marketing team and NRS in order to build stronger more relevant future plans.
• Manage budgets within established monthly guidelines.
Qualifications:
EDUCATION/CERTIFICATION: Bachelor’s degree
REQUIRED EXPERIENCE: 3-7 years of beverage industry-related sales, marketing, and/or key account experience; residency in the area or willingness to relocate there. A sales or marketing role within a 3 tier system handling retail is highly desired. An understanding of the retail environment coupled with the ability to identify innovative marketing programs to deliver a competitive advantage in specific channels. Working well as part of a team, attention to detail, ability to multi-task and taking initiative are key traits needed to succeed in this role.
TRAVEL: Required.
CBAI offers a competitive compensation, rewarding work environment and growth for committed professionals. No phone calls, please. CBAI is an equal opportunity employer. Interested candidates should provide a cover letter and resume to: jobs@craftbrewers.com.
To be considered for a position, please submit your resume via email or mail to the address below.
Careers at Craft Brewers Alliance, Inc
Attn: Human Resources
929 N. Russell St.
Portland, OR 97227
email: jobs@craftbrewers.com
Craft Brewers Alliance, Inc is an equal opportunity employer.
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