Celebrate The End Of Prohibition With Broken Halo IPA
3/30/2006


Widmer Brothers’ Newest Launch Proves Bending the Rules Can Produce Divine Results

Portland, OR...Widmer Brothers Brewing announced today the launch of Broken Halo IPA, the result of a tried-and-true recipe from the company’s seasoned brewmasters. Broken Halo will be distributed to select West Coast bars, taverns and finer grocery retailers beginning the week of April 3, 2006. Inspired by the traditional India Pale Ale (IPA) recipe originating in 19th Century England, Broken Halo contains higher concentrations of hops and alcohol than typical beer, and will be ceremoniously launched the same week in history when Prohibition was repealed for beer on April 7, 1933.

“I can’t think of a better way to celebrate 73 years of the freedom to enjoy beer than with our new Broken Halo IPA,” says Kurt Widmer, co-founder of Widmer Brothers Brewing. “We saw the first signs of this IPA’s success when we offered it as a spring seasonal Ale, then as a Brewmasters’ Release recipe. With so many people at bars and taverns requesting it, the obvious choice was to listen and bring it back. Rob and I are really proud of the result and I think craft beer lovers will really enjoy it, too.”

IPA’s origins trace back to the 19th Century when British troops stationed in India requested beer from their homeland, but the beer’s delicate balance was spoiled by the time it reached Indian shores. British brewers bent the rules so the beer could survive the journey; they developed a recipe requiring higher levels of beer’s natural preservatives--hops and alcohol--and with IPA, a new style and flavor was born. Broken Halo pays homage to the IPA brewmasters who challenged centuries of tradition for the betterment of beer’s future.

The progression of IPA was derailed in 1920 with the start of Prohibition, which was repealed 13 years later on April 7, 1933. Today, Broken Halo IPA celebrates the end of Prohibition in a way that Widmer Brothers Brewing does best: by combining decades of brewing recipes with the freshest ingredients to produce the best craft beers in the world.

Broken Halo uses Cascade and Columbus hops for balanced bitterness, flavor and aroma. Bitterness is 45 IBU, alcohol by volume is 6% and original gravity is 14.25 degrees plato.

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